iO TV: Winning the HD wars for Cablevision.
Over the past three years, consumer conversion to HDTV has provided a potential reason-to-switch for cable, satellite, and phone company subscribers. Our mission: Retain current Cablevision's iO TV...
View ArticleThe GNP Archive
Partnership for a Drug-Free America, Radio City, WebMD, and more. This is where you can see some of our favorite work we’ve created over the years. If there’s a campaign you’d like to know more about,...
View ArticleAssured Guaranty: Defining leadership in a turbulent economy.
Among the casualties of the subprime crisis were many of the financial giants who provided insurance for the municipal bonds that help build and maintain America's schools, bridges, and other public...
View ArticleScholastic: Real kids and their digital dogs.
In 2008, Scholastic asked us to build a virtual world to complement the launch of their new series of children's books called The Dog.
View ArticleAlleghany: A new website for one of the oldest names on the NYSE.
Few listings on the New York Stock Exchange consist of a single letter; Y is for Alleghany.
View ArticleGN+P 4.0: what this new site was designed to do
This year, when we decided to revamp the site, we set ourselves a few goals. In this post we lay out why we revamped our site, what we wanted to accomplish, how we went about achieving those goals,...
View Article10 signs you're working with a holding company agency
When Marion Harper created the concept of an “agency holding company” in 1960, he didn’t pretend there was any benefit to clients. It was simply a financial structure to manage around client...
View ArticleThe real problem with advertising: message malfunction
Some say it's now over 3000 (Number of ad messages you see each day, that is.), but here at Gardner Nelson + Partners, we are not so concerned with message bombardus increasis. Nope, what bothers us...
View ArticleYour first challenge in a fractured world: getting the message right.
It has never been harder to be a marketer than it is today. 70 hours a week isn’t enough to push and pull all the communications buttons, levers, and switches at your disposal. And with so many...
View ArticleOptimum WiFi: Inside the mobile internet.
As the Internet ventures forth from our homes and offices, Cablevision is leading the way.
View ArticleOptimum: Debunking the myth of FiOS.
How should an advertiser respond when a competitor launches a vicious attack against your brand?
View ArticleBuilt to Last: How to Make Brand Financial’s Long Term Power Source
In his speech to the JFAM Conference, Steve Gardner, President of Gardner Nelson + Partners, addresses the broad issue of managing financial brands through the negative cycles of the financial...
View ArticleDoes your agency slow you down?
I have yet to meet the client who says, "Gee, my business is moving so much more slowly than it used to." Today, speed-to-market is a vital competitive weapon. Clients who can move with extreme speed...
View ArticleOptimum Brand: Three innovative services, one customer at a time.
Back in 2005, Cablevision was the first in its industry to bundle TV, Internet, and voice. (And it was GN+P who named it the Optimum Triple Play.)
View ArticleUniversal Technical Institute: Digital ideas at Internet speed.
In early October 2010, America’s leader in automotive education had an urgent need for new digital ideas. UTI wanted a unified campaign to help increase interest online and drive traffic to their 11...
View ArticleOptimum Business: The voice of your business.
For the second year in a row, Optimum Voice for Business has been ranked highest for customer satisfaction by J.D. Power and Associates.
View ArticleOptimum Competitive: Too good to be true?
When competitors start offering aggressive deals that make it sound like everything's included, what's a marketer to do? With two funny spots, we're helping Optimum point out a few of the things that...
View ArticleOptimum "Connections": TV Phone Internet + You
Five beautiful black and white spots for Cablevision’s Optimum family of services make the point that “The most important thing we connect is you.”
View ArticleGaranimals: New for Fall 2012
Garanimals is the best-selling brand of children's clothing in the United States. Our new Fall 2012 campaign brings new energy to our "comfort" positioning for the brand, and extends our story into...
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